Good Ideas Finish Last

March 24, 2009

By Keenan

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Great ideas are all around us. I would argue, great ideas are so prevalent they are a commodity. What makes a great idea go is it’s packaging. Great ideas require the perfect package to truly become great and creating a great package isn’t so easy.

ExecTweets, a new site, has been getting a lot of Buzz lately. ExecTweets aggregates the Twitters of Top CEO’s and executives.

What makes this story interesting is the list and idea for ExecTweets came from this blog which created the list back in Dec. 08.

To make a great idea go, create a great package. The Blog, Buzz Marketing for Technology had a great idea. It just didn’t have good packaging.

Categories : Web 2.0/Social Networking
Tags: Buzz Marketing For Technology, exectweets, Twitter

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d$

okay, next blog is, “what constitutes a great package.” right?
http://asalesguy.com Keenan

You know, that is a great idea . . . now if I knew what that special
sauce was that makes a great package. It's different everytime.
I'm going to stew on that one.

Thanks Dennis.
http://www.basketsbybonnieblog.blogspot.com Bonnie

I am full of “great ideas”, most of them that go nowhere! ;p

I would agree that packaging is what sells a product. Also how hard you “work it”. Many years ago a sucessful business person gave me this advice when I was starting out.
” It's not how good your product is, it's about how hard you sell it”

I quickly checked out the Buzz Marketing blog you linked to. I will have to go back to check it out! Looks very interesting….
Thanks!
http://asalesguy.com Keenan

Nothing can replace “hard work” for sure.

Thanks Bonnie

//keenan
http://buzzmarketingfortech.blogspot.com Paul Dunay

actually I did have some shreads of a package – I bought the URL ($9.95 on godaddy) – http:www.ctweets.com – and pointed to my blog

the name stemmed from the idea of C SUITE combined with C Tweets – anyway – I just didnt have the technical chops to blow out a site on it

I agree they did package it better
but I also got great SEO out of it
http://asalesguy.com Keenan

Paul,

Your genius wasn't lost on me. It was a great idea. I see you got
killer SEO as well. Nice win there.

I just would likes to have seen you get more props.

The post was not meant to be an indictment, but a case in how great
ideas don't always come in first. They take luck, timing, and a great
package.

Thanks for letting me use your killer idea to make a point. More than
wiling to return the favor.

//keenan
http://asalesguy.com Keenan

Nothing can replace “hard work” for sure.

Thanks Bonnie

//keenan
http://pauldunay.com PaulDunay

actually I did have some shreads of a package – I bought the URL ($9.95 on godaddy) – http:www.ctweets.com – and pointed to my blog

the name stemmed from the idea of C SUITE combined with C Tweets – anyway – I just didnt have the technical chops to blow out a site on it

I agree they did package it better
but I also got great SEO out of it
http://asalesguy.com Keenan

Paul,

Your genius wasn't lost on me. It was a great idea. I see you got
killer SEO as well. Nice win there.

I just would likes to have seen you get more props.

The post was not meant to be an indictment, but a case in how great
ideas don't always come in first. They take luck, timing, and a great
package.

Thanks for letting me use your killer idea to make a point. More than
wiling to return the favor.

//keenan

Good Ideas Finish Last

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