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Chris Brogan posted this on his blog a month ago –

“The time has come. I have a favor to ask. If you’re interested in our book, if you support all that I’ve given you over the past several years, if you want to buy a friend (or an entire small village) a gift, I’d like to request that you buy Trust Agents from your favorite online source. This request itself is a social media experiment in trust (or I’m just asking you to buy books) . . . Here’s the exact needle we have to move: 768. We need 768 more sales between now and Saturday night. That’s a lot of books, but I’m only asking you to buy one. (Well, if you’re a company, I’m asking you to buy hundreds.)”

By the end of the day, Chris’s book Trust Agents had reached number #55 of ALL books on Amazon.com and by the end of the week Trust Agents had reached the New York Times best seller list.

How much do you think Chris’s Online presence is worth? If we assume he reached his goal of 768 books, then it was worth at least $12,650 dollars on Aug. 17th. If you assume he sold more, a good assumption due to making the NY Times Best Seller list, then it’s worth far more than that. Assume he sold 1500 books that week, his online presence was worth $25,300 dollars that week alone. This is real money, making Chris’s online presence a real asset. Add up all the business it creates for him. Add up the relationships it creates. Add up the information it supplies. Add up the speaking engagements, exposure opportunities, and the powerful brand it has created and the Chris Brogan online property is a very, VERY valuable asset.

Chris Brogan was never a celebrity. Less than 10 years ago he worked in telecommunications. He was an average Joe. He didn’t have some big following when he started blogging over 5 years ago. He wasn’t a household name. Overtime, day by day, person by person he has built a solid, respectful, informative, and engaging online presence. A presence that has substantial value.

In the not too distant future, having an online presence will be the price to play. The person you marry, the job you have, the college you attend, the neighborhood you live in and the friends you have will ALL correlate to the value of your online presence. Your online presence; your social graph will be at the center of your life, impacting every aspect of it.

How much is Chris Brogan’s online presence worth? I have no idea. I wouldn’t even begin to put a number on it. But it’s for sure a valuable property. The better question is what is your online presence worth? Soon our online presence will be our most valuable asset, in many cases more valuable than our home.

Have you started investing in yours? You should!

http://uptownuncorked.com geechee_girl

Love the sneak peek of our book premise, Jim. (Also, I'm a fan of Chris, and he makes a great example of online and offline connective power in action)
http://asalesguy.com Keenan

It's going to be a good book
http://chrisbrogan.com Chris Brogan

I could tell you the number, but that'd be bragging. : )

When I started “journaling” in 1998, it was just for the sake of putting my ideas out there and hoping someone cared. It took me 8 years to get my first 100 steady readers. That's changed a bit, but that's not really a money number. That's a human engagement number.

My marketing budget is zero dollars, but Julien Smith and I hit both the New York Times list and the Wall Street Journal list because we'd banked up a lot of love.

Remember, authors only make a buck or two per book. The publishing company gets most of that revenue, and the bookseller, so I made about $800 or so for that transaction. Frankly, I could get more than that for adsense. So, why did I write a book? Because it's a powerful social queue that suggests I know something.

Books sell. My blog sells. Everything I do is lead generation to larger, longer lead cycle sales.

Or, maybe I do it because I love community. (Real answer: both).

Great question to ask. And the point I love the most in all that you wrote was that I started from nowhere and nothing. That's the big takeaway. I'm not unique. I'm just someone who got it done.

Thanks for the post.
http://katandtonic.blogspot.com/ KatJaib

Boy is this timely. I just tweeted a friend that I wished I had $1 for every minute I've spent on Twitter, Facebook, LinkedIn… and now 2 fledgling blogs. But you are so right. Presence takes time. And commitment.

Chris may have been an unknown 5 yrs. ago, but he's far from average. He puts a lot of passion and effort into what he does & he's generous with what he knows. Sitting around crying for his ROI didn't get him there. Chris is proof of the saying, “Do what you love and the money will follow.” Good to remember!
http://asalesguy.com Keenan

Chris,

You're right, it's not about the money! It's about reach. It's
about leverage. It's about engagement. It's about interaction. It's
about the power of each of our own personal networks and how they will
be embedded into our lives.

Although you may have only seen a buck or two from sales, it still
doesn't undermine the premise that it was your online presence that
moved a “bragging” amount of books in a week. I believe strongly
that our online social presence will be at the core of our lives and
without a good, well developed, well manicured presence folks will be
left behind.

The weak tie networks many of us have developed in our off-line lives
will no longer suffice in allowing us to compete in society. An
online presence will be required, and a good one will be the price to
play.

Your story is a very tangible and measurable way to convey this idea
and that ones online presence IS a very real and tangible asset that
must be invested in and if done right will provide a healthy return.
http://asalesguy.com Keenan

Kat,

A social presence let's us express ourselves and provides a return for
doing it right! It doesn't get better than that!
http://katandtonic.blogspot.com/ KatJaib

I'll tell my husband.
http://www.articlesnatch.com/ mjesales

very interesting story – I've read lots of things by Chris – he does a great job on his blog. But this is a different way to look at the value of it.
http://www.articlesnatch.com/ mjesales

very interesting story – I've read lots of things by Chris – he does a great job on his blog. But this is a different way to look at the value of it.

How Much is Chris Brogan’s Online Presence Worth?

Keenan 411

Keenan a Top 50 Sales and Marketing Influencer for 2012

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