“As people see the world so they behave” -David Logan
David Logan is a professor at USC and a best selling author on how people communicate. In this video David talks about the 5 types of tribes people chose to belong to. David says people build tribes. It’s what we do. What is different is the type of tribes we choose to belong to.
This is a killer video. It’s worth every minute.
Which type of tribe do you belong to?
1) My Life Sucks
2) Life Sucks
3) I’m Great
4) We’re Great
5) Life is Great
How you see the world is telling as to which tribe you belong to. HINT: It’s most likely NOT number 5.
Which stage is your companies tribe? HINT: It’s most like NOT number 5 either.










1
Instead of looking at the people that you band with, I thought of how your view of the world attracts those with a like view. In that, I think that we can change our tribe by changing our view of the world and our place in it.
Therefore, I'm going to take my number 2 view and start looking at the world through number 4 glasses.
Comment by southwellj — October 9, 2009 @ 10:47 am
2
Instead of looking at the people that you band with, I thought of how your view of the world attracts those with a like view. In that, I think that we can change our tribe by changing our view of the world and our place in it.
Therefore, I'm going to take my number 2 view and start looking at the world through number 4 glasses.
Comment by southwellj — October 9, 2009 @ 5:47 pm