Ski Magazine’s October edition announced the top 50 Ski Resorts in North America. Deer Valley Utah was number one, Whistler Blackcomb was number two and Vail was number 3.
Almost 7000 Ski Magazine subscribers participated in the survey. Seven thousand people doesn’t seem like a lot to me. Skiing is over a 10 Billion dollar a year industry. There are millions of skier visits each year. Yet, only seven thousand people determine North Americas Top 50 resorts.
I’m surprised companies still do surveys. At least I’m surprised they still do them in the old traditional way. Is there a way to get to bigger audiences via Twitter, Facebook, and other Social Media outlets to gauge peoples opinions? I think there is.
I thought I’d try a hashtag #TheBestSkiResort to get the conversation going. It’s a simple question. What’s the best ski resort in North America and why?
Twitter your thoughts and follow along. I’ll report back what I find. Maybe we’ll find something to share with Ski Magazine.
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1
I've heard from those who have authority on these things that Facebook surveys aren't scientifically accurate because it's not really a random sample of the population. Having said that, they usually yield results that are at least directionally accurate.
I can't speak for the 7,000 Ski Magazine subscribers but any surveys like these are useless. Different skiers like different resorts and very few skiers have been to a large number of resorts meaning the most accessible resorts will be get the most mentions.
Comment by Jason Dojc — November 22, 2009 @ 3:49 pm
2
I have three favorites: Category #1 (West: Rockies, Sierras, San Juans) = ALTA; Cat 2 (Northeast: NH, VT, ME, NY) = MAD RIVER GLEN; Cat 3 (rest of the world) = PORTILLO
Comment by JeffBarden — November 22, 2009 @ 5:10 pm
3
I think you are right. I do like the directional component, always
interesting to see where people take them.
Comment by Keenan — November 22, 2009 @ 5:13 pm
4
I've heard from those who have authority on these things that Facebook surveys aren't scientifically accurate because it's not really a random sample of the population. Having said that, they usually yield results that are at least directionally accurate.
I can't speak for the 7,000 Ski Magazine subscribers but any surveys like these are useless. Different skiers like different resorts and very few skiers have been to a large number of resorts meaning the most accessible resorts will be get the most mentions.
Comment by Jason Dojc — November 22, 2009 @ 10:49 pm
5
I have three favorites: Category #1 (West: Rockies, Sierras, San Juans) = ALTA; Cat 2 (Northeast: NH, VT, ME, NY) = MAD RIVER GLEN; Cat 3 (rest of the world) = PORTILLO
Comment by JeffBarden — November 23, 2009 @ 12:10 am
6
I think you are right. I do like the directional component, always
interesting to see where people take them.
Comment by Keenan — November 23, 2009 @ 12:13 am