This is absolutely the kind of creativity we need more of.
The Learn That Name game on the Gist IPhone App is plain creative for a couple of reasons
- It’s fun
- It emphasizes the value of the application
- It shows you how to use the application
- It reinforces WHY you NEED it in the first place
Getting our attention is getting harder and harder everyday. Gist is being creative. They aren’t just yelling at us; “Hey check me out.” They are engaging us. Engaging goes against everything we’ve been taught about traditional selling and advertising.
Engagement that works, takes creativity.
How creative can you be in engaging us? We will respond!
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1
Thanks for the post Jim! It was a fun little video to make and when we truly believe that we are adding value to people and the relationship's needed to be successful in business it is pretty awesome to make videos like this! When you truly add value then the sale is more like education.
Thanks,
Shane Mac
Marketing Manager
http://www.gist.com
Comment by shaneatgist — March 25, 2010 @ 7:23 pm
2
It's the game that I think is most creative.
Not to bust on your video, but the game is why I wrote the post.
//keenan
Comment by Keenan — March 25, 2010 @ 11:08 pm
3
Jim,
Thanks for the continued support of Gist. You and your community have tons of creativity and REALLY know how to engage and sell. Send us more ideas of what you need so we can respond!
Keep up the great work!
T.A.
Comment by tamccann — March 25, 2010 @ 11:45 pm
4
Totally! I was just saying the app is fun yet valuable. Didn't mean to sound like the video was what I was talking about…
Hope you don't forget her name like I did…
-Shane Mac
Marketing Manager
http://www.gist.com
Comment by shaneatgist — March 26, 2010 @ 12:32 am