The gauntlet has been thrown. The Old Spice viral video campaign killed it all over the Internet this week. The campaign conquered social media with a buzz . A buzz that has made the Old Spice Guy The Most Interesting Man in the World, despite the claims of Dos Equis’s Most Interesting Man in the World.
I’m not a fan of copying creative ideas, but the events of this week have created what could be the biggest Internet showdown ever. The Most Interesting Man in the World vs. The Old Spice Guy.
If I were Dos Equis, I would copy the Old Spice campaign. I’d copy it to a tee. I would create video responses to my fans on Facebook. I would give them personal advice and tips on how to be like The Most Interesting Man in The World. I would send Twitter celebrities personal video’s explaining why I think they are like The Most Interesting Man in the World. In the end, in my last video, I would subtlety and indirectly call out the Old Spice Guy for being a cheap imitation to all the REAL Most Interesting Men in the World.
Old Spice and Dos Equis don’t compete. There is no overlap in their products. Because of this they could both benefit by playing off of each other. A well written, well scripted campaign by Dos Equis could take this Old Spice phenomenon to a whole new level.
I for one, would kill to see a series of The Most Interesting Man in the World video’s. They would be a riot.
Dos Equis, if you’re reading this, go for it. The Most Interesting Man in the Worlds manhood has been challenged. He needs to defend his place among men. Currently, the Old Spice Guy is the Most Interesting Man in the World and he can’t even speak French in . . . Russian.
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