There are two types of “ators” in sales; manipulators and facilitators.
Manipulators manipulate the information, the people, the process, and the environment to make things work for their benefit of themselves. They work the sale for their own benefit.
Facilitators facilitate the use of information, the people, the environment, and the process to make things work for the benefit of the customer. They work the sale for the customer.
Both can drive revenue, but only one is selling.
