There is an old adage that says;  people don’t buy products or services, they buy you.

I call bull shit. People buy solutions, fixes and opportunities. People buy change, change that makes their world a better place. They don’t buy the people selling.

But . . .

With that said, people won’t buy  from you if you’re an asshole, dishonest, inconsiderate, unprepared, unknowledgeable, selfish, curt, combative, demeaning, unhelpful, distant, self-absorbed, mean, egotistical, unfocused, shallow, or shortsighted.

You can’t tell people you’re not selfish, they’ll just have to see it. You can’t tell people you’re knowledgable. They’ll just have to get it. You can’t tell people your nice, they will just have to feel it. You can’t tell people your helpful, they’ll just have to experience it. You can’t tell people who you are, you just have to show them and that happens in every action we take.

Selling “YOU” has never been more important. But unlike selling a product or service it’s not what you say that matters, it’s what you do.

People buy solutions, they buy change that makes their world a better place. They don’t buy you. You don’t have to be liked to sell.

But . . .

I promise they won’t buy the change they want from YOU if you’re an asshole.

Start selling “you” in every interaction you have and see what happens.