One of the best movie lines ever is Joe Pesci’s from Good Fellas.

“Funny how? I mean, funny like I’m a clown? I amuse you? I make you laugh?”

In my world, I don’t care how you’re funny, like a clown, like a comedian, like a comic, as long as you’re funny.

When it comes to being funny, in the world of sales and business, Stu Heinecke amuses me. I met Stu Heinecke the other day. He’s writing what sounds a like a cool book on selling using humor and asked me for my thoughts. Stu is a creative guy with some great ideas on how to connect with prospects using humor. I enjoyed our conversation.

He sent me this after our talk.

“That would look really good in Keenan’s office.”

I like what the original caption read,

“How much for that one.”  

Humor is a killer addition to sales that has, for some crazy reason, taken a back seat to . . . I don’t know, but sales people aren’t very funny. I’m not talking the feeble attempts at cheesy humor far too many sales people engage in, but truly good, surprising, unique humor.

Stu was telling me about a campaign he ran using his cartoons and humor. It had a 96% success rate. What he learned was, people respond to good, intelligent humor.

I think Stu is right. I get it, not everyone is funny. But, if you can figure it out, there is a lot to gain.

Stu offers a chance to use some of his cartoons for your own marketing campaign. You can check them out here.

There is nothing wrong with giving folks a good reason to chuckle every once in a while. It’s actually a good idea.