There is only one first impression you need to make as a sales person. It’s the impression you can deliver value.

Any other impression is immaterial.

The next time you meet a buyer for the first time, you’re only goal should be to get the buyer to say,

Man that person was impressive, they could make a serious impact on my organization.

You can make other impressions. You can make the impression you’re fun. You can make the impression you’re smart. You can make the impression you know the product. You can make the impression you’re a good salesperson, but if you don’t make the impression you can deliver value, no other impression matters.

Our jobs as salespeople is to deliver value to our customers and buyers. Therefore, that should be the first and only impression you’re leaving?