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Archive for Marketing

The Most Important Thing a Sales Person Can Do in 2012

The best thing a sales person can do in 2012 is start a blog. Yup, that’s what I said. Start

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Value Leverage – Good Reps Use It

I often see sales reps roll over to prospect and customer demands. They are quick to give in to lower

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Lindsey Vonn Goes to Homecoming

My cousin lives in Vail and goes to Battle Mountain H.S.  The other night Lindsey Vonn visited her school to

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The “Lie” Sales Technique

I was a victim of the “lie” sales technique the other day and it pissed me off. I pulled into

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The ONLY Thing You Need for a Successful Cold Call

The purpose of a cold call or any other type of cold introduction is a meeting. Put in other terms,

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You Want to Buy? Great! But, Not Just Yet

Sales and marketing exist to drive business, create business and grow business.  So why is it we let them get

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I’ve Gone Cold Turkey on Cold Calling

This is a guest post by Christopher Ming Ryan. Christopher has given up cold calling completely.  As the owner of

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“Yes” Still Matters (I Didn’t Opt in for That)

My email has been become increasingly cluttered with newsletters that I didn’t subscribe to. Most of them are from sales

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Selling in 1913

I found this Brooks Brothers book stuffed in an old book I have.  It’s from 1913.  It looks as if

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Product Surpasses Sales

Yup, I said it.  Product has surpassed sales.  Product is the most important component to revenue. Years ago sales was,

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