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Archive for Marketing – Page 2

Selling in 1913

I found this Brooks Brothers book stuffed in an old book I have.  It’s from 1913.  It looks as if

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Product Surpasses Sales

Yup, I said it.  Product has surpassed sales.  Product is the most important component to revenue. Years ago sales was,

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Wow Factor vs. Cool Factor

The “cool” factor plays to our ego. It plays to our emotions. It appeals to our desire to be accepted.

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Defense is No Offense

I’ve been hearing the phrase, “Thats not the way we do it here” a lot lately. This phrase is used

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The Future of Personal Online Branding

What do you use to promote YOU to potential employers? Could you compete with Gonglue Jiang and this? Everything we

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Pottery Barn Kids Disrespect’s Girls

I walked into Pottery Barn Kids with my girls yesterday and they darted into this. It was the girls bedroom

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Content Is Useless: It Needs Context

My friend Paul Dunay had a great post the other day on the importance of content in today’s marketing world.

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Work a Street Corner to Sell Your Business

Is this effective marketing? Would you call this company to paint your house? This dude dances on a corner by

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Selling to The Monkeys

If you sell, getting people to change their minds or switch is part of the job. Sometimes people already have

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Confuse Us, Lose Us

The new GI Joe movie is coming out and I’m not going to see it. Even though I’ve seen the

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