Archive for Engagement

The Sales Race

The sales race looks like this You/the sales person: On your mark. Get set, Go! — Get engaged as fast

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Ideas Don’t Come with Titles

I recall a story early in my career about the intern who saved the 1988 movie Gorilla’s in the Mist

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It’s in the Questions

How long can you carry on a conversation without making a statement?   Have you ever tried?   We almost always start

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You Don’t Sell Vaccum’s . . .

. . . you sell time. If you’re a vacuum salesman, you’re not selling a vacuum. You are selling; time,

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Yes or No, Still The Wrong Answer

No matter the question a customer asks, yes or no is not an answer. It’s not the first word they

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It’s About the Interaction

Getting the sale, in it’s simplest form, is about the interaction. How we interact can vary and will impact the

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