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Archive for Enterprise 2.0

Brand Connectedness

This morning I read this quote from Burberry’s CEO, Angela Ahrendts and I couldn’t agree more. I’ve highlighted the money

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Personal and Informal

If personal and informal communication is the best way to get through to people, why do we continually send out

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Sales Needed at Enterprise 2.0 Boston

I need your vote: Back in November I posted how a Sales track was conspicuously absent during Defrag. I made

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Is Sales a Cost?

I’m at the Defrag conference today and tomorrow. Today, Bill Arconati from Atlassian put up this quote: “Because the purpose

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Ideas Don’t Come with Titles

I recall a story early in my career about the intern who saved the 1988 movie Gorilla’s in the Mist

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Is There A Future in Enterprise Micro-Blogging?

I have been a BIG fan of enterprise micro-blogging for the enterprise. Think Twitter for businesses. We use enterprise micro-blogging

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Yammer; You’re Yammering Too Much

Yammer is a microblogging tool for the enterprise. Think Twitter for business.We use Yammer at Avaya. It’s been a good

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Social Media: Are You Marketing or Selling? Part II

Yesterday I talked about Chris Brogran’s post The Best Fits for Social Media in the Sales Cycle. Chris’s suggestions were

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Capturing The Invisible

I had a great conversation the other day with Tim Young, CEO and Founder of Socialcast about Enterprise 2.0. During

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Twitter’s New Business Model

There has been a lot of chatter lately about Twitter and making money. Suggestions have ranged from creating a Brand

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