Selling is more than the numbers. It’s more than quota. It’s more than pipeline and conversion percentages. Sales is more than dollars that exchange hands. Yet we dedicate crazy amounts of time to these very things.

To sell we have to connect with the pain of our buyers. To sell means we’ve connected with the challenges our prospects face. To sell means we see the same opportunities for growth our customers do. To sell means we feel the same stress and fear of failure our buyers are struggling to avoid. To sell means we are keenly aware, connected and intimately effected by the world of our clients.

If we’re not emotionally connected to our customers world, we’re not selling we’re pushing and that’s entirely different.

It doesn’t take numbers and data to sell. It takes empathy and that comes from the heart.