I walk past a T-Mobile store everyday on my to my car. It is fairly busy when I walk by, yet every time I pass by, I find myself asking, Why? Why do these people chose T-Mobile over ATT, Verizon or Sprint. I’m not trying to bust on T-Mobile, but I can’t figure out why someone would chose T-Mobile over the other 3 major carriers.
I know T-Mobile doesn’t have a better network. I know they don’t carry the IPhone. I don’t know if they are cheaper or not, but they might be. So what is it? Do they have better Android based phones? Do they have better customer service? Why chose T-Mobile? I’d really like to know. I also wonder if T-Mobile knows why.
As a company, knowing WHY your customers buy from you is key. I’m not sure most companies KNOW why their customers chose them over the competition. I think there is a lot of guessing going on, but I don’t think they know exactly why!
Why care to know why your customers buy from you, as long as they’re buying right? I guess, if you want to wake up when day when they stop and not know why the store is empty. Knowing why your customers buy from you helps with a couple of things.
- When you know why customers buy from you, you can make sure you do it better and do more of it. It allows you to focus on the things that matter to your customers.
- By knowing why your customers buy from you, gives you insight into your competitive differentiation. It tells you what you do better than others in the market and your competition.
- When you know why your customers buy from you, you don’t end up wasting time focusing on things that don’t matter to your customers.
- Knowing why your customers buy from you allows you to be progressive and proactive, creating new products and services targeted to your customers and why they choose you.
- It allows you to create a stickier environment, with greater loyalty.
It’s not enough to have your customers buy from you, you have to know why they buy from you. That’s where the action happens.
Do you know why YOUR customers buy from you?
